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As many of us know, the wine industry is a labor of love. We believe that to be truly successful in your job, you have to both live and love what you do - we're lucky that we have found this special niche which we can proudly call our "job". SWPR is a small and independent PR consulting firm with a background that has worked with wineries of all sizes, from various regions both near and far. We do not have a template that we use for our clients, but instead personalize the media experience and work load for each. What might work for one winery may not work for another. We guarantee that your account will be handled by owner, Amelia Weir, who brings years of experience to each of her accounts. When needed, we also work with a number of seasoned individuals who specialize in design, social media, event planning and other industry related segments.

While our firm makes its home in Marin County, we do spend a lot of time on the road traveling to and from major media markets to work with the press. Our media efforts have garnered strong and relevant press hits in print, TV, radio and the web (please see a list of our current media hits here). With the current media environment in constant change, we continue to work with both traditional and new media outlets utilizing social networks such as facebook, twitter and ning.com.

Public Relations is the practice of managing the flow of information between and organization and its public. At SWPR, we aim to create the perfect synergy between the various forms of media to reach the "right" audience making relevance a key objective in your communications plan.